Business Development for Next-Gen Brands

Business Development for Next-Gen Brands

At MAAN Bike, we believe that true growth often comes from moving against the stream. In a rapidly evolving mobility landscape, next-generation brands succeed not by following trends, but by building on solid fundamentals, manufacturing excellence, authentic passion and a clear strategic drive. Our approach focuses on translating these core strengths into tailored go-to-market strategies that resonate across diverse markets.

This philosophy is why we’re proud to collaborate with brands like Veloe®. Their DNA reflects a commitment to freedom and joy, offering compact utility bikes that at the best tool for navigating the urban jungle. With a focus on sustainability and local production, Veloe® manufactures in Europe with minimal environmental impact. Their steel frames and modular design ensure long-term reliability and adaptability for family life, while Italian styling and lightweight engineering bring a unique blend of vision and practicality.

Our role is to align strategy, sales activation and organizational optimization ensuring that brand vision translates into measurable impact across Belgium, France, Germany, Italy, the Netherlands and beyond. Veloe® exemplifies how next-gen brands can redefine everyday mobility, not just as a means of transport, but as a shared, sustainable, and joyful experience. With the right mindset and strategic support, the road ahead is full of opportunity.